Houston Art Car Parade

Annual Parade Event Design

I designed the branding for this event by using the eclectic nature of the artwork. I wanted to express the dynamic attributes of the parade while making sure to keep the inportant information readable. I chose classic styles for the car shape and the font because this is an event that features traditional and vintage cars. I created variations of the design based off the medium it was placed on, the smaller items had more minimal details while still adhering to the design concept.