Blanton Block Party

Annual Museum Event Design

I redesigned the branding for this event based off of their famous Ellsworth Kelly’s structure. It features colored windows in square shapes that emit light in various colors across the interior of the building. I wanted to incorporate that idea into the design by shaping the letters as geometric forms and featuring the square shapes over the letters. I also chose the bright colors to catch the eye and invoke an exciting theme that communicates fun and festivity.